is the world coming to an end??

Arrgghh!! El Goog and el Jobbso are fighting! WTF? So Apple has pulled Google Voice from the App Store and won’t explain why; other than that tired old excuse of “it duplicates feature of the iPhone”. Like it suddenly started duplicating features after 4 months in the store. No one seems to be able to get any answers about it yet. Riverturn posted this blog post to explain their confusion at having their Google Voice app removed from the store. Gizmodo has started the App Disapproval Watch and has loudly voiced their disgust. Some parodies have come about (here); as well as Marissa Mayer’s deleted tweet. At least it shows she has a sense of humour.

I have a feeling this is going to be one of those historical turning moments in tech history. I’m not trying to come over all melodramatic, but Google is a giant, and so is Apple. While this is not going to turn into a legal battle, this is shaing up to be a clash of the Titans in some respects. There has always been an undercurrent of discontent at Apple’s very closed App Approval Process, but now one of the big guys has been touched. Not only with Google Voice, but with Google Latitude last week.  Latitude is moving to a web-app, and so it seems will Google Voice for the iPhone. What I believe this will have the effect of doing however is pushing forward Google’s motivation and timeline for fronting out web-apps and the related services. One thing we do know, is that when Google does something, they do it well. If they are going to need to front web-apps faster than expected, they will do it well.

The other question which hasn’t really been touched on yet is “what is Apple doing?” They are not a naive company, and will have been aware of the publicity this would cause. So, I have to ponder, what are they hoping to achieve with this action? Time will tell, and I have no answer yet, but I will be thinking upon this and posting my thoughts in this regard as I shape them all pretty.


About Cameron
I'm a final year Computer Science/Information Systems major. Already finished my BA in Politics/Philosophy. I do web and software freelance on the side, while I finish studying. Hoping to be self-employed by the end of my degree, otherwise off into the real-world I go....

One Response to is the world coming to an end??

  1. Pingback: WTF Apple?? « whileloop

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